Logo Loco

Logos are everywhere - they're on webpages, billboards, buildings, tee shirts, coffee mugs - you name it, a logo can probably be placed on it.

There are logos that make sense - probably the ones that make the most sense are just those ones that are made out of the company's initials like the 'B' for Blogger or the 'Y!' for Yahoo!. Then there are name logos like Google written in different colors or the oval with 'Post' written in script. Finally - there are the graphic logos - like the circular fox for 'Firefox' or the white outline of an eagle on a blue backdrop for the United States Post office. All easily identifiable - all make sense.

But then you get some logos that you just can't make heads or tails out of. On my way to work today, I passed a commercial van - the company was 'All Kinds of Flooring' and their logo was a cityscape coming out of a suitcase. I didn't get it. At first, I thought it was rolls of carpets coming out of a suitcase - which would've made sense. But then I was wondering if they provided hardwood and how they would depict that. Upon further inspection, however, I saw it was a city - and that led me to thinking - what do skyscrapers have to do with flooring? AND when do you see a flooring person with a suitcase? I'm wondering if they only did commercial flooring - hence the reason for the cityscape coming out of the suitcase - that's the only logical explanation I can think of.

In conclusion, I feel that if I have to think about what it all means, then your logo is no good.