Monday, September 29, 2008

JUST Missed the Mark

As I was window and real shopping at Pentagon City Mall yesterday, I ran across a big banner that was hanging between each of it's floors in the Macy's wing - a big advertisement for the new 90210.
Picture this:
It's Back - 90210

Season Premiere on

9-02-08
Do you get it? 9-02-10 vs 9-02-08? SO CLOSE, yet so far...nice try marketing people.

And it wasn't so much that they missed the mark with the advertising (cause if it were pre-September 2nd, I don't think it would've drawn me into watching the program) - but it was the fact that they were trying to draw you around the date and show by showing how similar (but not the same) they were - by making the font of the zip code and the premiere date almost the exact same size.

I'm sure the show's producers didn't want to hold off their reincarnation gem for another two years just so they could do the whole matchy thing with the date - and what if September 2nd, 2010 does not fall on their scheduled night? That would be just a marketing nightmare. Secondly, yesterday was 09/28/08 - the premiere has come and gone - get some new banners already, Pentagon City Mall Office!

I guess the only way the marketing people can really make their idea work is:
1) hope their show gets picked up for a season 3
2) and that their show switches from Tuesday nights to Thursday nights (yes, I looked in my perpetual calendar)
so they can finally use:

Catch the Season 3 Premiere of
90210

on

9-02-10
ooooh ahhhh.

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